How to optimize feeds and campaigns?
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Optimizing campaigns/feeds should be at the top of the priority pile for each who is in the programmatic industry. Campaigns and feeds might run themselves, but their performance can always be improved. We’ve put together a few points that will show you how to optimize ad campaigns and feeds to help you grow from Good to Great.
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How to optimize feeds and campaigns?
- 1. FEEDS & CAMPAIGNS A way to maximize your performance in simple steps. 2021 HOW TO OPTIMIZE
- 2. Optimizing campaigns/feeds should be at the top of the priority pile for each who is in the programmatic industry. Campaigns and feeds might run themselves, but their performance can always be improved. We’ve put together a few points that will show you how to optimize ad campaigns and feeds to help you grow from Good to Great. 2021 Going from Good to Great
- 3. 1 2 3 Monitor how it performs. Follow each step to optimize campaigns and spend budget wisely. You are ready! 2021 CAMPAIGNS HOW TO OPTIMIZE
- 4. How to optimize campaigns and spend budget wisely? Set CPM cost that is appropriate for your offer type. Find out the best Geos to show your ads. Be smart and add creatives in different languages for specific geos, which can increase the number of conversions. Target users on their Devices, Operation systems, and Browsers. Some ads just relevant only for specific devices, but otherwise, you'll pay for all impressions. Specify categories of resources you are aiming for, eliminate adult content sites for mainstream ads, and vice versa. Use scheduling for your campaigns - run them in the mornings and evenings when users are the readiest to buy smth. Run A/B tests (or even C/D/...X/Y/Z) to find out the best combination of targeting that brings you conversions. Blacklist irrelevant sources, don't waste your money just for some non-conversion impressions. 1 2 3 4 5 6 7 The better you understand your target audience the more ROI you'll get on traffic buying. But let's be more specific, you have an offer and want to buy some traffic, so what to do first:
- 5. Try it now! Are you ready? 2021 And the last point (or maybe the FIRST) - tell your publishers about ALL THE ABOVE. Don't let them send whatever they want, pay only for traffic that converts.
- 6. 2021 1 2 3 Monitor how it performs. Follow each step to optimize feeds and resell with high profit You are ready! FEEDS HOW TO OPTIMIZE
- 7. How to optimize feeds and resell with high profit? Ask your advertisers what is the main targeting they require - geos, CPM/CPC, traffic sources, bundles lists, etc. As you are getting money from advertisers clarify the methods of impressions or click validation they have. They could be very strict on this point in comparison to publishers. Be sure that all targeting and integration questions are clear for you and you set all the settings on the AdExchange to satisfy your advertiser. Pass all the info above to your publishers and tell them the same requirements as your advertisers told you. Once you see the publishers don't stick to the agreements - blacklist them, block them, and request only for the appropriate targeting and validations that you can be paid. Experiment with different advertiser-publisher combinations to get the most profit from such connections. 1 2 3 4 5 6 There are 2 ways on reselling the traffic: in high volumes and just to believe you are lucky or do it wisely even in low traffic volumes. Let's look through the second scenario:
- 8. Try it now! Are you ready? 2021 Don't be greedy and try to connect every publisher to every advertiser, it doesn't work anymore. The market becomes more specific and the winners are only those who do optimization.
- 9. "How to optimize FEEDS & CAMPAIGNS" This is the end of UBIDEX guide "How to optimize FEEDS & CAMPAIGNS" You can optimize feeds and campaigns by following the process explained above. Optimizing campaigns/feeds should be at the top of the priority pile for each who is in the programmatic industry. Thank you for being with us! 2021
- 10. It's a Multipurpose platform for programmatic advertising built especially for Ad Agencies, Ad Networks, Performance agencies, and Media buying teams. The Programmatic Ecosystem enables users to acquire and monetize traffic, run and optimize campaigns, manage all programmatic activities using one single platform. UBIDEX is a Programmatic Ecosystem as a Service ubidex.io contact@ubidex.io UBIDEX Programmatic Platform About UBIDEX